Hi, I'm Ulrika.
Studio Operations Director at Mojang Studios.
About Me
I work at the intersection of strategy, operations, creativity and people. My background spans gaming, tech, advertising and digital agencies, with experience from Stockholm, Paris, New York and London. Over the years, I’ve worked across creative operations, organizational development, communication, production and project leadership – often in roles where my job is to bring clarity to complexity and help great people do their best work.
Today, I’m Studio Operations Director at Mojang Studios in Stockholm, working across the studio to connect people, priorities and ways of working.
I’m naturally curious, highly organised and happiest somewhere between the big picture and the practical details. I care about creating environments where collaboration works, decisions are clear and there is enough structure to help people move – without getting in the way.
I believe creativity is inherently collective. The best work rarely comes from one person having all the answers, but from bringing different perspectives together, creating the right conditions and giving people the trust and space to do something great.
CV
Operations Director I Stockholm Studio
Mojang Studios, Sep 2026 - Present
As Operations Director for the Stockholm studio, I partner with leaders across the organization to improve operational effectiveness, enable strategic initiatives, and support a collaborative, high-performing environment.
My role spans studio operations, workplace experience, organizational change, and cross-functional collaboration. Working closely with leadership, People Operations, and Workplace teams, I help build clarity, alignment, and effective ways of working across the studio. As part of the Stockholm management team, I contribute to decisions that shape culture, employee experience, operational readiness, and the continued growth of the organization.
Operations Director I Franchise Creative
Mojang Studios, Jan 2024 - Sep 2026
As Creative Operations Director at Mojang, I drove operational and organizational effectiveness across the creative ecosystem, partnering with leadership to build scalable processes, strengthen collaboration, and support creative teams across the business.
As part of the Stockholm management team, I helped shape studio culture and organizational effectiveness while leading creative teams across Consumer Products and Audio Production. I also previously headed Marketing Creative in Stockholm, responsible for global communications, campaign strategy, and creative execution.
Production Director I Brand Creative
Mojang Studios, May 2022 - Jan 2024
Led the Brand Creative team in close collaboration with our Brand Director and Creative Director. I was responsible for shaping departmental objectives, driving operational excellence, and building a scalable production strategy. My role included managing production budgets, overseeing large cross-franchise initiatives, and ensuring creative alignment across teams. I also championed process improvements and supported the team in delivering high-impact brand experiences.
Chief Operating Officer
Brokendoll, Feb 2021 - May 2022
Led organizational strategy and operations, driving business performance, team effectiveness, and operational excellence. Managed a multidisciplinary team of artists, producers, directors, designers, animators, photographers, and editors, enabling strong collaboration and successful delivery across creative and production workflows.
Brokendoll helps publishers, developers and broadcasters such as Mojang, Paradox, Microsoft, EA, Disney, Warner Bros, AMC and Ubisoft define, develop and promote their IP’s to their audiences.Explore more here: https://brokendoll.com/
Head of Concept & Design
Bonnier News Brand Studio, 2019-2021
Led the Concept & Design team at Bonnier News Brand Studio, the in-house agency of Scandinavia’s largest media company. My mission was to streamline creative production workflows, define annual strategic goals, and drive operational excellence. I negotiated and procured project management and design tools, arranged educational programs, and coached a multidisciplinary team including Production Managers, Creative Directors, Art Directors, Graphic Designers, and Copywriters.
Bonnier News Brand Studio delivers brand-building and business growth for external clients through innovative concepts and content tailored to the Bonnier News portfolio.
Campaign Manager & Campaign Team Lead
King.com Brand Creative Studio, 2017-2019
Led global campaigns and initiatives with a focus on innovation and conceptual excellence. Acted as a strategic liaison between Marketing and Platform teams in the UK and US, game teams, and our two in-house studio branches, design and video production. As part of the Brand Creative leadership team, I developed campaign production processes, led performance reviews, and defined OKRs and KPIs to measure team success.
King Brand Creative Studio was King’s in-house agency, comprising 35 creatives including Graphic Designers, Art Directors, Video Directors, Video Creatives, and Copywriters, across offices in Stockholm, Barcelona, London, and San Francisco.
Design Production Lead (FTC)
King.com Brand Creative Studio, 2016-2017
I managed the design team (15+ people) based in Stockholm, London, Barcelona and San Francisco. I handled the daily workload of all the designers, was part of the Brand Creative Studio Leadership team and was in charge of production processes, operational development & team strategies & KPIs.
Project Manager
Hemma.com, 2015-2016
As a Project Manager I was in charge of planning, executing, monitoring, controlling and closing projects and accountable for the project scope, project team, resources, and the success or failure of the project. Hemma is a communication agency focusing on societal issues and challenges. We worked with municipalities and authorities, trade unions and non-profit organizations.
Project Manager
Rodolfo Agency, 2013-2015
Rodolfo is an advertising and innovation agency specializing in behavioural insight and cultural phenomenons in their creative work. During my time at Rodolfo, I worked with clients such as Spotify, Viaplay, Nackademin, Apcoa and many more.
Production Manager
Delorean, 2012-2013
Delorean is a digital agency specializing in individualizing and improving user journeys through strategy, research, digital production and content creation. During my time at Delorean I worked with clients such as Arla, Media Markt, ACO, Axel Johnson International and more.
Head of Production (FTC)
Cinematic Vision, 2011-2012
I headed up a team of Video Artists, Designers and translators specialized in product development. We acquired films from Sweden and the US (mainly) and distributed them in the Nordic markets on DVD, BluRay and in cinemas.
Senior Continuity Coordinator (FTC)
Discovery Networks London, 2010-2011
I managed all daily continuity elements (voiceovers and graphics) for Discovery’s portfolio of channels from a planning and production perspective. I liaised with key departments including Media Planning to ensure deadlines were met and maintained an efficient workflow.
Sales and Marketing Coordinator (FTC)
Viasat Broadcasting UK Ltd (MTG), 2008-2010
I coordinated the production of trailers and other marketing activities for all Viasat channels, liaising closely with Brand Managers in the Nordic countries.
Education
Mini MBA in Management - 2024
CPD accredited online course delivered by Mark Ritson. Over 12 weeks, ten internationally renowned professors from some of the world’s leading business schools went through the fundamentals of successful management.
Manager course – Mindset, 2017
How to create an effective team and lead based on the individual's will and ability. Incl. labour law, coaching and conflict management.
Coaching for performance – King.com, 2017
Learn to drive ownership and engagement by using a coaching approach in one’s leadership style.
Aligning expectation & goal setting – King.com, 2016
Learn to create purpose, focus and engagement by aligning peoples work to company strategic priorities.
Better work environment (BAM) – Unionen, 2015
The course gives you methods to work systematically with the work environment issues in your workplace.
Exchange Studies - Mass-communication – City University of New York - Herbert H Lehman College, 2008
Bachelor - Information et Communication - University Paris 8, Vincennes St. Denis, 2005-2007
Gender in advertising and media, University of Lund, 2005
